Wednesday, August 06, 2003
Another classic advert... Nivea have started a new line of skin care products to men. To reassure them that it's not a bit, well, you know, poofy, they've done ads with men acting like women, you know, not understanding football, making a pigs ear reversing into a parking space, with the tag-line being something along the lines of 'just because you want to take care of your skin that doesn't mean you have to act like a girl'.
I don't really get irritated by this sort of thing as all advertising is based around the myth of gender, I must admit I found the last Nestle Yorkie advertising campaign ("It's not for girls") amusing, but what were the alternative ideas that were turned down, "You don't have to be a big screaming bender to want to take care of your skin"?
I don't really get irritated by this sort of thing as all advertising is based around the myth of gender, I must admit I found the last Nestle Yorkie advertising campaign ("It's not for girls") amusing, but what were the alternative ideas that were turned down, "You don't have to be a big screaming bender to want to take care of your skin"?
